Write for the web – unpacking content for digital platforms

How do you write for the web? That is the question. As people spend more and more time online, they are in fact reading and writing more than ever before.

But at the same time, reading and writing are two of the hardest activities to encourage in your online market since both take considerable time and concentration.

So how do you get it right when you write for the web? It’s pretty simple. Understand the platform and use that to guide your writing style.

Let’s break it down into three simple categories: writing your website’s content, writing emails and writing blogs.

Taking it one step further, we also then also unpack five factor on how to present yourself online which could determine how likely customers are to interact with your brand: purpose, audience, content, action and style.yo

Writing copy for your website

Write for the web

Writing copy for your email newsletter

Writing copy for the web on email

Writing copy for your website blog

Write for the web on blogs

The ShareDigital team practices the techniques of writing good copy for the web in general, as well as how to specifically write for website, email newsletter, and blog, on a daily basis. We’ll help you plan strategic written content best suited for your customers and online audience.

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